• Content Writer - SEO Specialist

    Posted Date 1 week ago(9/10/2019 10:00 AM)
    Requisition ID
    2019-2077
    # of Openings
    1
    Category
    Marketing
    Company : Name
    LCI - 01 Corporate Office
    Location : Address
    3407 Cooper Drive
    Job Location
    US-IN-Elkhart
  • Overview

    Lippert Components is seeking candidates for the position of Content Writer and SEO Specialist. Our diverse products and brands require high-quality content crafted with search engine optimization in mind. We are looking for a bright, curious, and results-oriented individual who is a proactive learner and will leverage their unique talent and point-of-view to redefine what’s possible in our industry through the power of branded storytelling in the digital marketing space.

    You’ll have the opportunity to learn from and collaborate with a large, experienced, in-house marketing team and a wide array of subject matter experts to develop engaging content that resonates with our B2B and B2C audiences. You will play a key role in ensuring our marketing content and optimizations hit the mark, regardless of the type or distribution channel.

    You will be responsible for creating and optimizing content for our websites, paid and organic search marketing programs, and ecommerce marketplaces such as Amazon. You are the type of person driven to stay ahead of content and SEO trends, strives to incorporate best-in-class techniques to boost online presence and creates high quality content that caters to the wants and needs of your readers, customers and buyers.

    Working in the Marketing department for Lippert Components will transform you from a content marketer to a true, integrated, multi-channel digital marketer – you'll see and form the bigger picture by blending search, ecommerce, media, social, creative and technology.

    Lippert Components is a stable, profitable, public company with a family-owned feeling, a good home for your career.

    This position offers fair competitive pay and benefits.  The location of this position offers an easy commute and parking, great schools and community to raise a family, weekend activities to nearby Chicago, Indianapolis, Cleveland or Grand Rapids. Also close by are beautiful beaches, dunes and parks that dot the shore of southwest Lake Michigan.

     

    Essential Functions

    1. Research, write, edit, optimize and proof content for a wide variety of marketing tactics such as: campaign landing pages, blogs, web pages, e-commerce marketplace/Amazon detail pages and A+ content, Google Search and Display Ads, video productions, social media, eBooks, custom info graphics and more.
    2. Translate business and marketing objectives and strategy into compelling written content for specific audiences.
    3. Public relations and corporate communications content. Coordinating and writing press releases and other related communications.

    Supervisory Responsibility

    This position has no supervisory responsibilities upon hiring; however, potential direct reports are a possibility.

     

    Physical Demands

    The characteristics described below are representative of those encountered while performing essential functions of this position. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions.

    While performing the duties of this job, the employee is regularly required to talk and hear. This position is very active and requires standing, walking, bending, kneeling, stooping, crouching, crawling, and climbing all day. The employee must frequently lift and/or move items over 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

     

    Position Type/Expected Hours of Work

    List if this is a full time salaried role / 8:00am – 5:00pm / Monday – Friday

     

    Travel

    Travel will be moderate and would be primarily local during the business day.

     

    Required Education and Experience

    1. The applicant should have 3-5 years’ experience researching, writing, editing, and proofing content for online marketing programs and tactics and 1-2 years’ experience with search optimization of digital marketing tactics.
    2. Bachelor’s degree in journalism, communications, English, marketing, or a related field. Keeping current with content and SEO industry standards, trends, and new developments

    Preferred Education and Experience

    1. Previous digital/marketing agency experience preferre

    Work Authorization/Security Clearance

    Must be able to pass EVerify.

     

    AAP/EEO Statement
    LCI provides equal employment opportunity to all employees and applicants, without regard to race, color, religion, sex, age, national origin, citizenship status, disability, veteran status, genetic information, or any other legally protected category.

     

    Other Duties
    Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

    Pay Group : AAP/EEO Statement

    LCI provides equal employment opportunity to all employees and applicants, without regard to race, color, religion, sex, age, national origin, citizenship status, disability, veteran status, genetic information, or any other legally protected category.

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