• E-Mail Marketing Specialist

    Posted Date 1 week ago(9/10/2019 10:04 AM)
    Requisition ID
    2019-2076
    # of Openings
    1
    Category
    Marketing
    Company : Name
    LCI - 01 Corporate Office
    Location : Address
    3407 Cooper Drive
    Job Location
    US-IN-Elkhart
  • Overview

    Lippert Components is adding a Email Marketing Specialist to its growing marketing team. This is a dynamic role that will primarily be responsible for developing, optimizing and maintaining email marketing campaigns spanning multiple brands, varying business functions and target audiences. With a passion for tackling data challenges, you will be the administrator responsible for implementing strategic marketing and sales initiatives. You will help the marketing team use CRM data and insights to develop personalized, dynamic campaigns to increase engagement and maximize ROI. This is an ideal role for someone with solid email marketing experience who is ready to take their career to the next level.

     

    Essential Functions

    1. Create digital communication campaigns to drive improved customer experiences through comprehensive, cross-channel, communication journeys in collaboration with Marketing, Sales, Customer Service and Customer Experience teams.
    2. Manage and support all aspects of campaigns including design, development, audience segmentation, testing, implementation and reporting, with a focus on continuous improvement and driving ROI
    3. Use CRM data to create one-to-one personalized email experiences, working closely with the Customer Experience Team to generate dynamic customer journeys within LCI’s marketing automation software.
    4. Knowledge of data management using Data Extensions and SQL; build and manage databases with the ability to leverage behavioral data and CRM attributes
    5. Administrator of Salesforce Marketing Cloud including managing the software, architecture and providing support to users and clients.
    6. Apply email best practices to determine new opportunities that will improve the customer experience and continue to drive the business.
    7. Report metrics in comparison to goals and provide detailed monthly reporting of campaign KPIs, campaign summaries, and analyses of A/B test cases to drive ongoing enhancements.
    8. Continuously develop knowledge of email best practices, deliverability improvement, and CAN-SPAM compliance in the US and abroad.

    Supervisory Responsibility

    This role does not have any supervisory responsibility upon hiring.

    Physical Demands


    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

    While performing the duties of this job, the employee is regularly talk and listen. This position is not very active when it comes to movement and requires a lot of typing and sitting in a chair.

     

    Position Type/Expected Hours of Work

    This is a full time, salaried position/ 8:00am – 5:00pm, Monday- Friday

    Travel

    Travel will be minimal and would be primarily local during the business day.

    Required Education and Experience

    1. 2 to 5 years of proven work experience creating and executing email marketing campaigns in Salesforce Marketing Cloud including experience with Journey Builder, Email Studio, Analytics Builder and Automation Studio.
    2. Highly collaborative with an affinity for building relationships across teams including business partners, external agencies, and vendors.
    3. Knowledge of SEO/SEM and Google Analytics
    4. Bachelor’s degree in Marketing, Advertising, Business Administration or equivalent experience.

    Preferred Education and Experience

    1. CRM/account-based email marketing experience strongly preferred, experience with Salesforce is a plus. SQL and basic data analysis experience is a plus.
    2. Adobe Creative Suite, AMPscript, HTML and CSS proficiency preferred.
    3. Certifications Preferred: Salesforce Marketing Cloud Consultant, Salesforce Certified Marketing Cloud Email Specialist, Salesforce Administrator

    Work Authorization/Security Clearance

    Must be able to pass EVerify.

    AAP/EEO Statement
    LCI provides equal employment opportunity to all employees and applicants, without regard to race, color, religion, sex, age, national origin, citizenship status, disability, veteran status, genetic information, or any other legally protected category.

    Other Duties
    Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

    Pay Group : AAP/EEO Statement

    LCI provides equal employment opportunity to all employees and applicants, without regard to race, color, religion, sex, age, national origin, citizenship status, disability, veteran status, genetic information, or any other legally protected category.

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